Home/Blog/CRO
CRO6 min read

Stop discounting site-wide: a smarter promotional architecture

Site-wide promos teach customers to wait. Here’s a tiered model that doesn’t.

Stop discounting site-wide: a smarter promotional architecture

Site-wide discounts teach customers to wait. After two cycles, your full-price conversion rate craters. Here’s a tiered structure that doesn’t.

The tiered model

  • Always-on: first-purchase discount via email signup.
  • Members-only: loyalty program access tied to repeat purchase.
  • Event-driven: 2–3 site-wide moments per year (BFCM, brand birthday, end-of-season).

What we never do

Site-wide promo every weekend. Persistent banner stacks advertising 10% off. "Spring savings" that bleed into summer and into fall.

Discount discipline is brand discipline.
← Back to all articlesWork with us
Keep Reading

Related articles.

The 12 checkout optimizations that actually move conversion
CRO8 min read

The 12 checkout optimizations that actually move conversion

We A/B tested every checkout pattern across 84 Shopify Plus stores. Here are the dozen that consistently lifted CR by double digits.

The 9 A/B testing mistakes that invalidate your tests
CRO7 min read

The 9 A/B testing mistakes that invalidate your tests

Sample ratio mismatch, peeking, novelty effects — what to actually watch for in your test program.

Dynamic free shipping thresholds: +9% AOV with one change
CRO6 min read

Dynamic free shipping thresholds: +9% AOV with one change

Static thresholds leave money on the table. Here’s the dynamic logic we deploy.