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Field notes from the conversion frontier.

Tactical Shopify, CRO, and growth essays from the team. No fluff, no listicles — what we’re shipping, testing, and learning.

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CRO8 min readApr 28, 2026

The 12 checkout optimizations that actually move conversion

We A/B tested every checkout pattern across 84 Shopify Plus stores. Here are the dozen that consistently lifted CR by double digits.

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Engineering11 min readApr 14, 2026

Headless or Liquid? A practical decision framework for 2026

When Hydrogen makes sense, when Liquid is better, and the hybrid pattern most agencies miss.

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Strategy6 min readMar 30, 2026

Why post-purchase upsells are your most underrated AOV lever

Two of our highest-ROI client wins this quarter came from the same change: rebuilding the post-purchase page.

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Performance9 min readMar 18, 2026

Hitting all-green Core Web Vitals on Shopify Plus

A no-BS engineering breakdown of LCP, INP, and CLS — including the Liquid patterns that kill performance.

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Email7 min readMar 4, 2026

The 8 Klaviyo flows every Shopify store needs in 2026

We rebuilt every flow for a $40M skincare brand. Here’s the structure we copy across every account.

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Design10 min readFeb 22, 2026

Designing for luxury without killing conversion

How Maison Élégante hit a 340% conversion lift without sacrificing the slow, deliberate luxury feel.

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Strategy9 min readFeb 10, 2026

The subscription LTV math nobody calculates correctly

Most stores measure subscription LTV wrong. Here’s the model we use across every Recharge build.

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AI12 min readJan 28, 2026

AI product recommendations: what works, what doesn't, what's coming

We A/B tested every major recommendation engine on Shopify. Here are the ones worth the spend.

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Design8 min readJan 14, 2026

The mobile PDP patterns that converted 3× better in 2025

82% of traffic is mobile. Most PDPs are still designed desktop-first. Here’s what to fix this quarter.

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Shopify Plus10 min readJan 2, 2026

Shopify Plus Scripts: 11 high-leverage automations we ship

From dynamic pricing to gift-with-purchase logic — the script library we install on every Plus build.

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Analytics11 min readDec 18, 2025

GA4 + Shopify: the tracking setup that actually attributes correctly

Default GA4 attribution is broken on Shopify. Here’s the server-side + client-side hybrid we deploy.

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Performance7 min readDec 6, 2025

Image optimization on Shopify in 2026: the real playbook

AVIF, responsive srcset, lazy loading, CDN headers — what actually moves Lighthouse scores.

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Email6 min readNov 22, 2025

Rebuilding abandoned cart for SMS + email: 14% recovery uplift

How we doubled cart recovery for a fashion brand by treating SMS and email as one orchestration.

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Shopify Plus13 min readNov 8, 2025

Checkout Extensibility: a deep dive after 30 production builds

Where the new checkout shines, where it’s still rough, and migration patterns that work.

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Strategy9 min readOct 25, 2025

Personalization without the bloat: a CMS-driven approach

Most personalization tools add 200ms of JS. Here’s how to do it server-side and stay fast.

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Design8 min readOct 12, 2025

Why your PDP photography is your #1 conversion lever

We rebuilt the photography pipeline for 6 brands. Average PDP CR lift: 22%.

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Performance10 min readSep 28, 2025

Edge rendering for Shopify: when it’s worth the engineering

We built edge-rendered marketing pages for 4 brands. Here are the LCP wins and the gotchas.

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CRO7 min readSep 14, 2025

The 9 A/B testing mistakes that invalidate your tests

Sample ratio mismatch, peeking, novelty effects — what to actually watch for in your test program.

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Engineering11 min readAug 30, 2025

Sanity vs Contentful vs Storyblok for Shopify headless

Three production builds, one honest comparison. Pricing, DX, content modeling, gotchas.

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Engineering9 min readAug 16, 2025

Metafield architecture for stores that scale past $50M

How to model metafields so your storefront doesn’t become unmaintainable.

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Analytics5 min readAug 2, 2025

The 4-question post-purchase survey worth more than analytics

Attribution surveys closed the gap our paid platform reports couldn’t.

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Design6 min readJul 19, 2025

Anatomy of a high-converting Shopify header in 2026

Search, cart, nav hierarchy, mobile drawer — what we ship on every build.

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CRO6 min readJul 5, 2025

Dynamic free shipping thresholds: +9% AOV with one change

Static thresholds leave money on the table. Here’s the dynamic logic we deploy.

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Design7 min readJun 21, 2025

Color systems that convert: data from 50 storefronts

Brand color choices that consistently moved CR — and the ones that consistently didn’t.

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Strategy8 min readJun 7, 2025

Gift cards: the most under-merchandised SKU on your store

How to position gift cards to drive 4–7% of holiday revenue without cannibalizing.

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CRO7 min readMay 24, 2025

Product bundling done right: app-free, theme-native

Why we stopped recommending bundle apps and started building bundles into the theme.

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Strategy12 min readMay 10, 2025

Launching internationally on Shopify: Markets vs multi-store

We’ve done both for $40M+ brands. Here’s when each pattern wins.

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Engineering10 min readApr 26, 2025

On-site search relevance: Searchspring vs Algolia vs Klevu

Three production deployments. Cost, latency, relevance, merchandising tools compared.

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Strategy9 min readApr 12, 2025

Loyalty programs that drive repeat — not just enrollments

The 4 design choices that separate working loyalty programs from vanity metrics.

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Performance8 min readMar 29, 2025

The third-party script audit every Shopify store needs

We average 14 third-party scripts on a typical client store. Here’s how we cut that to 6.

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Strategy7 min readMar 15, 2025

Review platforms compared: Yotpo vs Junip vs Stamped vs Okendo

Pricing, integration depth, photo collection, and the one feature that mattered most.

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CRO6 min readMar 1, 2025

Stop discounting site-wide: a smarter promotional architecture

Site-wide promos teach customers to wait. Here’s a tiered model that doesn’t.

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Shopify Plus8 min readFeb 15, 2025

Preorders done right on Shopify Plus (no apps required)

How we ship a preorder pattern using inventory policies and theme logic only.

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AI9 min readFeb 1, 2025

Predictive search: the 30-minute implementation worth +5% CR

A theme-level predictive search build that beat the apps in our test program.

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Strategy10 min readJan 18, 2025

Recharge vs Bold vs Ordergroove: subscription platforms compared

We’ve migrated stores both directions. Honest take from inside the implementations.

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Engineering11 min readJan 4, 2025

CSS architecture for Shopify themes that don’t turn into spaghetti

Tokens, utility classes, and section-scoped styles — the system we’ve refined over 200 builds.

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Shopify Plus7 min readDec 21, 2024

Currency handling on Shopify Markets: the gotchas

What Shopify’s docs don’t tell you about FX rounding, tax-inclusive pricing, and reporting.

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Design9 min readDec 7, 2024

Building a design system for a multi-brand Shopify portfolio

How we shipped a shared design system across 4 brands without locking each into the others.

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AI10 min readNov 23, 2024

Predicting AOV in real-time and merchandising around it

Lightweight in-cart prediction that drives bundle and free-shipping prompts dynamically.

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Strategy8 min readNov 9, 2024

TikTok Shop integration with Shopify: an honest 90-day review

We integrated 5 client stores with TikTok Shop. Here’s what scaled and what didn’t.

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CRO5 min readOct 26, 2024

Wishlists: the on-store retargeting tool you’re not using

Why we treat wishlists as a first-party retargeting channel, not a UX nicety.

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Performance9 min readOct 12, 2024

Lighthouse anti-patterns we keep seeing in production

Six performance mistakes we audit out of every Shopify store we inherit.

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Shopify Plus7 min readSep 28, 2024

10 Shopify Flow automations every Plus store should be running

Order tagging, fraud scoring, customer segmentation — operational wins out of the box.

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Performance8 min readSep 14, 2024

Hitting sub-1s LCP on the PDP — without ripping out apps

Surgical performance work that lifted PDP LCP from 3.4s to 0.9s.

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Design5 min readAug 31, 2024

Popup design: how to capture emails without tanking conversion

Timing, copy, and trigger logic that boosts list growth and on-site conversion at the same time.

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Email8 min readAug 17, 2024

Klaviyo segmentation deep dive: 12 segments worth building

The exact segment library we deploy on every Klaviyo account we audit.

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Engineering11 min readAug 3, 2024

Why we stopped recommending fully custom checkouts

Custom checkouts cost more than the conversion lift returns. Here’s our updated stance.

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Analytics10 min readJul 20, 2024

Building a first-party data flywheel on Shopify

Customer events, server-side tagging, and the warehouse setup that powers real personalization.

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CRO6 min readJul 6, 2024

PDP copy formulas that consistently outperform

Five copy patterns lifted from 100+ winning A/B tests across our client roster.

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Strategy9 min readJun 22, 2024

Project, retainer, or pod? Picking the right agency engagement model

How to match the engagement type to your stage and what each costs in practice.

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