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Engineering11 min read

Sanity vs Contentful vs Storyblok for Shopify headless

Three production builds, one honest comparison. Pricing, DX, content modeling, gotchas.

Sanity vs Contentful vs Storyblok for Shopify headless

We’ve shipped headless Shopify storefronts on Sanity, Contentful, and Storyblok. Each three times or more. Here’s the honest comparison.

Sanity

Best DX. Strong reference docs. Studio is genuinely delightful for editors. Pricing scales fairly. The clear default for most teams under 10 editors.

Contentful

Enterprise-grade. Best at multi-language and multi-environment. Pricing gets aggressive past 25 content types. Editorial UX is weaker than Sanity’s.

Storyblok

Best visual editor. Marketing teams love it. Developer experience lags Sanity. Best fit for content-heavy brands where marketing owns the surface.

Pick your CMS based on who edits, not who codes.
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