Why your PDP photography is your #1 conversion lever

We rebuilt the photography pipeline for 6 brands. Average PDP CR lift: 22%.

Six brands rebuilt their PDP photography pipelines with us last year. Average PDP CR lift: 22%. Photography is the most under-invested conversion lever in DTC.

The 5-shot framework

• Hero: clean, on-white, primary angle.
• Lifestyle: the product in use, in context.
• Scale: a human or known object for size reference.
• Detail: macro shot of texture, stitch, finish.
• Behind the scenes: process, ingredient, or making-of.

What costs money but doesn’t convert

360° spinners. Background removal everywhere. Over-retouching. We’ve cut these from multiple client photo budgets without measurable conversion loss.

Better photography beats better copy 4 out of 5 times.