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CRO5 min read

Wishlists: the on-store retargeting tool you’re not using

Why we treat wishlists as a first-party retargeting channel, not a UX nicety.

Wishlists: the on-store retargeting tool you’re not using

Most stores treat wishlists as a UX nicety. They’re actually a first-party retargeting channel that nobody is using well.

The pattern

  • Capture wishlist add as a customer event.
  • Sync to Klaviyo as a custom property.
  • Trigger a flow: 3 days later, 7 days later, sale-on-wishlist-item.

The unlock

Sale-on-wishlist-item flows convert at 18–24% on average. Your retargeting platform of choice will struggle to beat first-party intent data.

Wishlists are intent. Treat them like clicks.
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