/ 03Strategy / CRO

Conversion Optimization. tested. proven. paid back..

We treat your store like a hypothesis. Quant + qual research, statistically-rigorous A/B tests, and a CRO roadmap that compounds month after month. Average client sees 28% CR lift in the first 90 days.

Convert / GrowthBook / VWOGA4 + Shopify analyticsHotjar / FullStoryICE-scored backlog
+28%
Avg conversion lift in 90 days
+19%
Avg AOV lift after upsell program
12+
Tests shipped per quarter
4.2x
Avg ROI on CRO retainer (12 mo)
The problem

Most CRO 'agencies' are running blog-post tactics on your live store.

You're already paying for the traffic. Make it convert before you spend another dollar on ads.

×They A/B test button color and call it a day.
×No baseline math, no MDE, no statistical significance — just vibes and screenshots.
×They never look at session replays, support tickets, or post-purchase surveys.
×Result: small wins that don't compound, big losses that don't get caught.
What you get

Everything you need.

Stop guessing. Start testing. Turn the traffic you already pay for into revenue. Built and shipped by senior operators — not a junior team you didn't meet on the sales call.

Funnel diagnostic

GA4 + Shopify analytics + session replay. We find the leaks, quantify them in dollars, and rank them by ROI.

Heuristic + UX audit

27-point teardown of every conversion-critical screen. Hierarchy, copy, friction, trust signals.

Voice-of-customer research

Post-purchase surveys, support-ticket mining, on-site polls. Qualitative truth behind quantitative gaps.

A/B testing program

Hypothesis-driven, MDE-modeled, statistically-rigorous. Run on Convert, GrowthBook, or VWO.

Heatmaps + session replay

Hotjar, FullStory, or Microsoft Clarity. Watch real users, find real friction.

Quarterly CRO roadmap

Living backlog of tests ranked by ICE score. You always know what's next and why.

Process

How we ship it.

No 8-week kickoffs, no design-by-committee. Senior team, weekly demos, transparent backlog. You see real progress every Friday.

/ 01

Diagnose

Two-week deep audit. Quant + qual. We find leaks, size them, and rank them by ROI.

/ 02

Hypothesize

Every test gets a measurable hypothesis. ICE-scored. Sample-size and MDE modeled before launch.

/ 03

Test

12+ tests per quarter. Built, QA'd, deployed, monitored. Statistical rigor, not vibes.

/ 04

Compound

Winners ship to control. Losers feed back into research. The roadmap gets sharper every month.

Deliverables

Tangible, not a slide deck.

Every engagement ends with shipped artifacts you own. No vendor lock-in, no "source files on request".

Funnel diagnostic deck
27-point UX audit
VoC research report
A/B test backlog (ICE-scored)
Monthly test report
Heatmap + session replay setup
Quarterly CRO roadmap
Slack channel + weekly call
/ Engagement

CRO

Custom-scoped to your business, your funnel, your stage. We quote after the call — no template proposals.

  • Senior-only team, no juniors
  • Weekly Friday demos
  • Slack-direct access to leads
  • Transparent backlog you own
  • Tangible deliverables, no slide decks
Get a free CRO audit

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From a client
Six months in we've shipped 19 tests, won 11, and added $1.2M in incremental revenue. Best ROI of any partner we work with.
SV
Sara Velasquez
Director of Growth, Hemlock Goods

4.9 / 5 across 47 client reviews. Real names, real outcomes.

FAQ

The fine print.

Still got questions? Book a 30-minute strategy call — we answer everything and there's no commitment.

How much traffic do we need?

Minimum 75k sessions/mo and 800+ orders/mo for meaningful test velocity. Below that, we focus on heuristic + qualitative work first.

What testing tool do you use?

GrowthBook for stack-native, Convert for Shopify-native, VWO if you already have it. Tool-agnostic.

How long until we see lift?

First test live in week 3. First statistically-significant winner usually in week 6–8.

Do you guarantee results?

We guarantee process. We've never had a 12-month engagement that didn't pay for itself many times over — and we'll show you the data from past clients.

Ready to build a store that actually converts?

Book a free 30-minute strategy call and discover how we can transform your Shopify store.

Free consultationNo commitmentResults guaranteed